Antecedent Perilaku Konsumen Dalam Minat Menggunakan Uang Elektronik di Kota Samarinda
Heni Rahayu Rahmawati, Syarifah Hudayah
Universitas Mulawarman
Abstract
Keywords: e-money, uang elektronik, TAM, perceived usefulness, perceived ease of use, trust, behavioral intention.
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/gjMRQdbTc4Aa
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
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