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The aim of this study was to determine the economic value of beef cattle through IB with the elite bulls and natural mating in farmers. The study was conducted in Gowa Regency, South Sulawesi Province in 2017, in 2 Sub-districts (Bajeng and Pallangga) and 9 Villages (Pabantengan, Pallangga, Maceni Baji, Ramba, Todotoa, Bajeng City, Marekaya and Paraikatte). The study used a field survey method, by recording data on the development of beef cattle. Mating activity is carried out with IB and natural mating using bulls and semen from Brahman, Onggole, Angus and Bali. All of the female were Bali dams and Bali heifers which ready to mate as many as 119 animals, where 90 dams would be bred through IB (artificial insemination), and others 29 dams and heifers through natural mating in each farmer. Primary and secondary data are analyzed descriptively, qualitatively, quantitatively, and economically. The results showed the net profit of farmers who joined IB amounting to IDR.266,712,000/year, net profits of farmers amounting to IDR.3,292,740/farmer, R/C 1.80. Net profits for farmers participating in natural mating are IDR. 32,027,000/year, the farmers net profit of IDR. 1,104,379/farmer, R/C 1.27. The income of farmers from IB calf is higher than the income derived from calves from natural mating. The price of female and male calf is influenced by sire breeds, body weight and calf performance. The beef Bali cattle business, which is breeding through IB and nature mating, is economically feasible to be re-cultivated.