Corporate Reputation And Its Impact On Customer Citizenship Behavior
Raden Synthia Billqis (a*), Lili Adi Wibowo (b), Heny Hendrayati (b)
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No.229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*sbillqis[at]upi.edu
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No.229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
Abstract
Keywords: Corporate Reputation; Customer Citizenship Behavior; Quality Products and Services; Hotel
Topic: Marketing Management
Link: https://ifory.id/abstract/hr7ukwAGN8t3
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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