The Impact of Environmental Knowledge, Environmental Concern, and Green Brand Image on Green Purchase Intention with Perceived Product Price and Quality as a Moderating Variable
Anis Qomariah, Bulan Prabawani
Department of Business Administration, Social and Political Faculty, Diponegoro University
Abstract
Keywords: beauty product; green purchase intention; environmental knowledge; environmental concern; green brand image; product price; product quality
Topic: Environment, Health, and Safety
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