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Distance Learners Acceptance toward E-learning
Rike Penta Sitio a, Rahadi Catur Yuwono b

Sekolah Tinggi Manajemen PPM, Jakarta, Indonesia
RIK[at]ppm-manajemen.ac.id
PPM Manajemen, Jakarta, Indonesia
RCY[at]ppm-manajemen.ac.id


Abstract

Introduction: In the past decade, the world of business and industry has been characterized by great attention and interest in e-learning. Regardless of the meaning of this terminology, it seems that every company planning or even implementing e-learning expects significant benefits and benefits from the choice. The most frequently mentioned benefits and advantages include savings in training costs, increased access to employee learning (especially from geographical aspects), and the development of a culture of self-learning. Service quality system in e-learning plays an essential role in the benefits of e-learning itself. This research will replicate the concepts studied by Wong and Huang (2011) and their application in Indonesia. Not a few companies do succeed in getting benefits and benefits through the implementation of e-learning. Large companies such as IBM, Petronas, Cingular Wireless, Giant B&Q, Century 21, Cuna, Shell EP, and many other well-known companies, are proof that companies have benefited from the implementation of e-learning that they do. This research finding was aimed to analyze the effect of e-learning service quality system on user acceptance and openness. Researchers apply the most widely used acceptance model technology - the Unified Theory of Acceptance and Use of Technology (UTAUT) - to investigate user "attitudes, intentions, and satisfaction." Besides, service quality is also a determinant of user perception, so this study uses SERVQUAL to measure the quality of information system services and analyze the difference between service expectations and actual services received by users. Method: based on the literature review, we used UTAUT and SERVQUAL to collect survey data. A 5-point Likert-type scale-1 for "strongly disagree" to 5 for "strongly agree" – was used for all the items. We received 99 valid questionnaires from 150 respondents (66% response rate). Partial least square was used to analyze and test the relationships among acceptance of e-learning technology and e-learning system quality service. Results: The construct validity test is measured by the loading score parameter in the research model by using the Average Variance Extracted (AVE), where the value of acceptance of e-learning (0.614) and e-learning system quality service (0.688), both more than 0.5. Reliability of the acceptance of e-learning construct above 0.7, so all the variables are reliable. The significance of the predicted model in testing the structural model, seen from the value of t-statistics between the independent variable and the dependent variable in the path coefficient table. From the path coefficient results obtained that the quality of learning affects the acceptance of e-learning technology. Conclusion: The results indicate that high "e-learning system service quality" enhances employee e-learning satisfaction. Based on these results, organizations, after successfully introducing

Keywords: e-learning; service quality; user acceptance

Topic: Marketing Management

Link: https://ifory.id/abstract/jKeP9vNdB6m3

Conference: The 3rd Asia Pacific Management Research Conference (APMRC 2019)

Plain Format | Corresponding Author (Rike Penta Sitio)

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