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Abstract— This research was conducted in CV X. This research aims to formulate a strategy for developing fishery processed products in the future at CV X. This research was conducted with a case study in CV X. This research used a qualitative method. The type of data collected includes primary data and secondary data. The technique of taking respondents using snowball sampling and respondents interviewed are the owner of the company, manager of education and business development, head of production, administration, quality control, reseller of two people, and consumers. Analysis of the data used in this research is descriptive analysis using the SWOT tool. The results showed the companys position is at the coordinates (3,274; 3,018) located in quadrant I which means the company has the opportunity and strength so that it can take advantage of existing opportunities. The biggest strength that companies calculate is the variety of products in processing, while the biggest opportunity that is needed by the company is the GEMARIKAN program. The strategy applied in this condition is the S-O strategy. This research provides information to CV X in making decisions to implement effective and efficient business development strategies. Keywords— External Environment, Internal Environment Product, Strategy, SWOT