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THE CHALLENGES OF SMALL AND MEDIUM OYSTER MUSHROOM ENTREPRENEURS IN INDONESIA: A REVIEW FROM NON-ACCOUNTING AND ACCOUNTING PERSPECTIVE
Elvyra Handayani Soedarso, Kurnia Ekasari, Nur Indah Riwajati, Apit Miharso, Galuh Kartiko

Elvyra Handayani Soedarso, Malang, Indonesia
elvirasoedarso[at]gmail.com
Kurnia Ekasari, Malang, Indonesia
kurnia.es[at]gmail.com
Apit Miharso, Malang, Indonesia
miharsoapit[at]yahoo.com
Nur Indah Riwajati, Malang, Indonesia
nurindah12[at]gmail.com
Galuh Kartiko, Malang, Indonesia
galuh_law[at]yahoo.co.id


Abstract

ABSTRACT Small and Medium Enterprises (SMEs) have proven able to withstand the economic crisis in Indonesia. SMEs in Indonesia strive to grow and develop so that they can compete with various pressures both from local and foreign products, including in this case SMEs engaged in cultivation and processing of oyster needles (pleurotus ostreatus). This case study focuses on the exploration of the challenges and strategies faced by oyster mushroom SMEs in business development. Case analysis and findings reveal that the challenges faced by oyster mushroom SMEs are: (1) problems in acquiring capital to develop businesses; (2) how to determine a structured marketing strategy; (3) determine the added value of oyster mushroom products; (4) hygienic processing of products. Furthermore, the results of this analysis reveal that the strategies that must be carried out by oyster mushroom entrepreneurs are: (1) need to learn to improve product quality and (2) calculate production costs so that competitive selling prices can be determined but still get a positive contribution margin.

Keywords: Oyster Mushroom Entrepreneur, Non-Accounting, Accounting Prespective

Topic: Innovation and entrepreneurship

Link: https://ifory.id/abstract/ja9W38UZMGrz

Conference: The 3rd Asia Pacific Management Research Conference (APMRC 2019)

Plain Format | Corresponding Author (Elvyra Handayani Soedarso)

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