Brand Communication analysis in creating Brand Trust
Rd. Dian H. Utama (a*) Fitri Asti Pratiwi (b) Puspo Dewi Dirgantari (b) Lena Nuryanti s (b)
a) Universitas Pendidikan Indonesia
Jalan, Dr. Setiabudhi 229, Bandung 40154, Indonesia
* dhutama[at]upi.edu
b) Universitas Pendidikan Indonesia
Jalan, Dr. Setiabudhi 229, Bandung 40154, Indonesia
Abstract
Keywords: Brand Communication, Brand Trust
Topic: Marketing Management
Link: https://ifory.id/abstract/jkmr7Z82VWtE
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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