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One minute video is popular in 2017 from a social media became a social media platform Instagram which app limit users to upload video until one minute. This thing became a good method for making people watch a full of information just in one minute and it is so effective. In this research, the writer will review and look deeper why one minute is became a trend and why that limit time be chosen through some oberseve to users and makers of videos, literatures will be source too. This research is good for anyone who wants give impact of influence for just short time of audio visual.