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IDENTIFICATION OF SOCIAL ENTREPRENEURSHIP MODEL USING SOFT SYSTEM METHODOLOGY APPROACH: CASE STUDY OF THE WYATA GUNA BANDUNG SOCIAL REHABILITATION CENTER FOR PEOPLE WITH EYE SENSORY DISABILITIES
Grisna Anggadwita and Gieti Cahya Wulan Pratami

School of Economics and Business, Telkom University, Indonesia


Abstract

Indonesia has several communities with special needs. Many of them work in the fields of farmers and laborers. Bandung has a social rehabilitation center for people with eye sensory disabilities. It is called Wyata Guna Bandung which is known that most of the graduates work at massage parlors. This study uses qualitative data and collected by purposive sampling technique which was obtained from the results of in-depth interviews with stakeholders which included society, academics, company, and the student of wyata guna. Also, This study reports the application of the Soft System Methodology (SSM) in the Wyata Guna Bandung Social Rehabilitation Center for People with Eye Sensory Disability. The purpose of this study is to identify the form of the social entrepreneurship model for blind people with a soft system methodology approach. Using the theory of social entrepreneurship, this study applies the Soft system methodology at each stage which analyzes and explores how each stakeholder thinks. This study only summarizes the preliminary results because it requires further study to analyze the application of the system in the Wyata Guna Bandung. Keywords: Soft System Methodology (SSM), social entrepreneurship, social entrepreneurship model.

Keywords: Soft System Methodology (SSM); social entrepreneurship; social entrepreneurship model

Topic: Entrepreneurship

Link: https://ifory.id/abstract/kaEweyUjMhnJ

Conference: Conference on Managing Digital Industry, Technology, and Entrepreneurship (CoMDITE 2019)

Plain Format | Corresponding Author (gieti cahya wulan pratami)

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