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The agricultural sector is still a leading sector in Indonesia. In addition to absorbing a large enough workforce, this sector is also still able to contribute a sizeable income to the national economy. But lately there have been many changes in land conversion that will reduce the economic growth of the agricultural sector. This study aims to determine the development of land conversion that occurs and economic valuation of agricultural land that supports the sustainable agriculture sector in Bogor Regency. The economic valuation method used is the cost replacement method and contingency valuation approach to the communitys willingness to pay for agricultural environmental services and the willingness of farmers to accept payments for environmental services in order to maintain agricultural land. The results show that land conversion in Bogor Regency has taken place in general with an increase in residential land area while agricultural land area has decreased. Declining agricultural land area will reduce the harvested area so that the income of the agricultural sector decreases because it needs to control the high changes in agricultural land conversion