Indonesia Conference Directory

Competition in the pharmaceutical industry is unavoidable. On the other hand, external factors have influenced this competition such as falling drug prices, rising raw material and labor prices, increasing regulations, and changing other business trends. This should be anticipated by the Success Pharma Site as a manufacturing industry that carries out drug production processes and offers toll manufacturing, out-licensing and product export services. Through a dynamic capability framework, Pharma Site Success is required to be able to sense, seize and reconfigure its resources to win the competition. Based on the research results, the dynamic capabilities that must be owned by the Success Pharma Site are capabilities in conducting operational processes, market research, market development and networking/alliances. After qualitative measurements, this capability is considered to still have a gap with the expected conditions, especially in the following aspects, namely the ability of employees to identify new opportunities by utilizing technology, the ability of employees to interact with external parties, databased capabilities, IT systems and technology used can help the work process operationally, and the ability of the Pharma Site Success to be able to attract external talents. Measurements were carried out by conducting a survey using a series of guide questions submitted to the operational managers of the Success Pharma Site. Based on the results of this study, several strategic plans were carried out for the next three to five years with a theme that was in line with the vision of the Success Pharma Site, namely "To Be A Global Player in the Regulated Market". Strategies to improve dynamic capabilities that will be carried out are (1) improving operational work processes by optimizing IT systems and technology; (2) building and preparing new organizations ready to conduct market research, market development and networking / alliance activities; and (3) make improvements to the system of human resources to be able to retain internal talent and attract external talent.