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Online Shopping Usage Behavior Analysis
Muhammad Amin, Ratih Hurriyati, M. Adib Sultan
School of Postgraduate Studies, Universitas Pendidikan Indonesian, Bandung
Abstract
This study aims to analyze behavioral variables, Behavior intention to use online shopping (X1), Perceive behavioral control using online shopping (X2), Attitudes toward behavior online shopping (X3), perceived ease of using online shopping applications (X4) and Perceive usefullness online shopping (X5) as a predictor of the use of online shopping and correlation between variables. Based on the testing of multiple linear regression, the results showed that the dependent variable behavior intention to use online shopping, perceive behavior control using online shopping behavior, attitudes toward the use of online shopping, perceived ease of using online shopping applications and the perception of the benefits of using online shopping could be predictors of actual system use online shopping. Based on the results of the validity test with the Pearson correlation method, the results show that there is a relationship between each variable
Keywords: Online Shopping, Perceive Behavior Control, Perceive Ease of Use, Perceive Usefullness, Attitudes Toward Behavior, Behavior Intention, Actual System Use, Regression and Correlation
Topic: Marketing Management
Link: https://ifory.id/abstract/mMqYHJr7EuBF
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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