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Factors Influencing Continuance Intention Adoption Toward Digital Banking Application Using UTAUT 2 Model
Indrawati, Nadya Putri Pradhina, and Subhash Kizhakanveatil Bhaskaran Pillai

Faculty Economics & Business,
Telkom University
Bandung, Indonesia
indrawati[at]telkomuniversity.ac.id

Faculty Economics & Business,
Telkom University
Bandung, Indonesia
nadyaputripradhina97[at]gmail.com

Subhash Kizhakanveatil Bhaskaran Pillai
Professor, Goa Business School, Goa University,
Taleigao Plateau, Goa – 403206, India


Abstract

In parallel with the Internet advancement in Indonesia that develops rapidly, internet banking increased to 17 percent, from 150 million transactions in 2012 to 406 million transactions in 2016. ABC application is one of the digital banking service in Indonesia, one of the revolutionary banking application that was designed and developed by Bank ABC. Initially, ABC gained 3 million application downloaders with 700 hundred thousand of dynamic users in Indonesia. In order to increase the customer base, Bank ABC needs to understand the significance of factors which influence the consumers- intention toward using the application ABC continuously. To find out the factors influencing the use of the application ABC, present study used modified Unified Theory of Acceptance and Use of Technology 2 model. The data were collected from 432 valid respondents selected based on purposive sampling technique. The result revealed three main which influences continuance intention adoption of application ABC, and they are Trust, Habit and Price Saving Orientation, Trust being the highest and Price Saving Orientation the lowest. The model can predict strongly the continuance intention of consumers towards application ABC in Indonesia since the R2 is 71%. Hence, the result of this study may be used by Bank ABC to keep up the continuance intention of consumers towards the application ABC adoption by focusing on the identified factors.

Keywords: Continuance Intention, technology adoption, ABC, modified UTAUT2, Indonesia

Topic: Digital Technology For Business

Link: https://ifory.id/abstract/mTjDwWdMrb4R

Conference: Conference on Managing Digital Industry, Technology, and Entrepreneurship (CoMDITE 2019)

Plain Format | Corresponding Author (Indrawati Indrawati)

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