Indonesia Conference Directory

Indonesia-s tourism is one of the leading sectors in economic, social, and cultural developments. In the increase of tourists, tourism stakeholders use social media to share the information as an online strategy to disseminate events, destination characteristics, and experiences in visiting tourism destinations. This can form some patterns of information dissemination with a complex network. This research aims to discover the patterns of dissemination information on Twitter and to uncover the role of tourism stakeholder of disseminating information at super priority tourism destinations in Indonesia. This research uses social network analysis to process data sources from Twitter features, namely reply, retweet, and mention using Python and visualize by Gephi and Tableau. This research finds new insight about a similar pattern at super priority tourism destinations. The visualization shows that most Twitter users have less contribution to social interaction, such as event, hotel, and business accounts, instead, the individual stakeholder has a more significant role in disseminating information of tourism activities in those destinations. The result of this study can be implemented as a strategy to carry out effective information dissemination in the tourism sector.