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THE EXISTENCE OF TRADITIONAL MARKETS AFTER REVITALIZATION IN SEMARANG MUNICIPALITY
Nurjannah Rahayu Kistanti(*), Karsinah, Phany Ineke Putri

Faculty of Economics, Universitas Negeri Semarang
L2 Building, FE UNNES, Sekaran Campus, Gunungpati Semarang 50229, Indonesia
*nurjannah.rk[at]mail.unnes.ac.id


Abstract

This study aims at identifying the existing condition of traditional markets after revitalization in Semarang Municipality, analyzing the government policies and analyzing social capital as an effort of maintaining the existence of traditional markets. This research was conducted in 2018, and the data were collected using the FGD and questionnaire. The data is analyzed using the mix method. The market existence indicators have 3 criteria, namely analysis of traditional market existence, analysis of government policies related to traditional markets, and analysis of social capital. The research results indicate that Sampangan, Rasamala and Peterongan Markets have stagnant existence direction. This means the existence of these markets is stable with neither acceleration nor declaration. Meanwhile, Bulu Market is inclined towards a declining trend. The market facility and infrastructure indicator shows that while the infrastructure is better and more modern, the number of buyers decreases and, hence, sellers income decreases. The human resources of the market administrator factor need to be improved by providing them training on healthy market management. Finally, social capital constitutes the key to the traditional market to survive in which such a matter is not found in the modern market.

Keywords: Existence; Traditional Market; Revitalization; Semarang Municipality

Topic: Economics

Link: https://ifory.id/abstract/nXHWPY3tdLGy

Conference: International Conference on Economics, Business and Economic Education Science (ICEBEES 2019)

Plain Format | Corresponding Author (Nurjannah Rahayu Kistanti)

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