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Marketing System and Development Strategy for Soybean in Jember
Dhanang Eka Putra; Rahmat Ali Syaban; Ariesia Ayuning Gema Putri

Politeknik Negeri Jember


The Government through the Ministry of Agriculture in the 2015-2019 National Medium-Term Development Plan (RPJMN) has established rice, corn, soybeans, beef, sugar, fish, and salt production as the main food commodities, the target is to achieve food products sourced from domestic production. Especially for soybean commodity, currently, Indonesia has approximately 1.5 million tons every year. The purpose of this research; The first is to analyze the soybean marketing system through the marketing and institutional function approach, marketing channels, market structure, and market behavior in Jember Regency. Second, analyzing the efficiency of soybean marketing channels in Jember Regency on each marketing channel with a marketing margin approach, farmers share, and profit ratio. Third, determine the right strategy to be applied in efforts to develop soybean commodity in Jember Regency. The analytical method used in this research is qualitative and quantitative analysis to analyze the marketing system that has been running until now, to later find out the problem and its solution. Second is the development strategy analyzed by SWOT and continued with the QSPM (Quantitative Strategic Planning Matrix) method to determine alternative strategies for developing appropriate soybean commodities. The targeted research output is the results of the research can be discussed at the 2nd International Conference on Food and Agriculture (ICoFA) of the State Polytechnic of Jember, and the Level of Technology Readiness (TKT) is 4.

Keywords: marketing, system, soybean, SWOT, QSPM

Topic: Agroindustry and Agribusiness


Conference: The 2nd International Conference on Food and Agriculture (ICoFA 2019)

Plain Format | Corresponding Author (Dhanang Eka Putra)

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