IDENTIFIKASI STRATEGI PEMASARAN HIJAU PADA PERUSAHAAN DI INDONESIA DAN FILIPINA
Maria Yosephine Dwi Hayu Agustini, Sentot Suciarto Athanasius, Berta Bekti Retnawati, Anna Marie Romero-Baloran, April Joan S. Bagano, Ana Liza Romero Tan
Soegijapranata Catholic University
Abstract
Keywords: pemasaran hijau, perluasan hijau, inovasi hijau, strategi pemasaran hijau, produk hijau
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/ndLkhvut7ZBA
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
Plain Format | Corresponding Author (Maria Yosephine Dwi Hayu Agustini)
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