Indonesia Conference Directory

Surabaya is the second biggest city in Indonesia and also the capital city of East Java province. In addition, Surabaya is the economic center in East Java. There are so many jobs available in Surabaya. Nowadays along with the entry of economic digitalization in Surabaya job field became more diverse. One of that job is a driver of online based transportation. Not just men, women also can join in this job as a driver of online based transportation. But, women who work as driver of online based transportation often get negative stigma from community. This research will describe about the impact of community negative stigmatization on personality development of women driver of online based transportation. Data collecting method in this research are observation and interview. The research result shows that community negative stigmatization toward women driver of online based transportation influenced by patriarchy culture in community where driving job known as a man job. The impact of community negative stigmatization on personality development for women driver of online based transportation divided into positive impact and negative impact. The negative stigmatization tend to underestimate women driver, such as weird, prone to get sexual harrasement, "naughty", and can not drive safely. Based on this research women driver of online based transportation make that negative stigmatization as a motivation to work harder. Then they have a tough personality, independent, and confident.