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The creative industry is the expertise, creativity, and talent needed by individuals in raising funds and employment. The core focus of this industry are creativity empowerment and individual creativity power. Moreover, the globalisation cycle has changed the world to be automation system of technological advancement in 4.0 Industrial Revolution. In order to respond this phenomenon, the government-s support is clearly needed to support the development of the Indonesian creative industry for improving the capability of creative industry to compete and participate in the development of globalization by making 8 million UMKM Go Online. The Ends, Ways, Means method was used for analysing this study to explaining about digital marketing concept to advance creative industry. The results of the study show that creating a digital marketing concept can be used by industries so that they are able to compete in the global market and achieve 8 million UMKM Go Online.