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Baitul Maal Unisba (BMU) has a strategic role in supporting the achievement of Unisbas vision and mission, by providing the scholarships and coaching program through the scholarship program calls “SDM Unggul”. To achieve that strategic role, first, BMU has to improve zakat infaq management. Through observations, we found several problems and obstacles. Target collection has not been reached properly, the impact of the program on the collection and problem in financial management. We need a study to solve these problems, to find strategy to improve the management of zakat infak the Baitul Maal Unisba. So, this research study is entitled "Improving Strategy the Zakat Infak Management of Unisba Baitul Maal ". This study uses a descriptive qualitative parsipatory analysis approach with data collection methods through interviews, documentation studies and field observations. The objectives of this study are: (i) Improvement of zakat infaq fund raising (ii) Improvement of financial management and (iii) Optimization of the impact of the distribution program on fund raising. The results of the study recommend a strategy for improving management through: (i) Human Resource Training for the Baitul Maal Unisba manager in collection, distribution of funds and financial (ii) Preparation of Program Plans and Standard Operating Procedures (SOP) through a Focus Group Discussion (FGD). (iii) Institutional benchmarking and (iv) Management Assistance.