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The kolang kaling grass jelly drink is a functional food product that is beneficial to health. Currently consumer demand for beverage products that have a good impact on health is increasing due to high public awareness of the importance of health. The home-industry must be able to find, recognize and know the criteria of any attribute for kolang kaling grass jelly drink products that are needed by consumers. One method that has proven to be effective and successful in fulfill the needs of consumers is Quality Function Deployment (QFD) method that begins by making a product planning matrix (House of Quality), followed by making a part planning matrix (part Deployment), planning matrix process (process planning) and production / manufacturing planning matrix. From the results of the QFD analysis, it is proposed that improvements to the planning process of making kolang kaling grass jelly drinks are subsequently realized using formulation techniques of implementation strategy based on mapping the main needs (containing the main objectives of improvement), and product performance to be achieved. Through this QFD approach, business players will be able to produce kolang kaling grass jelly drink products that are in accordance with the needs of consumers