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Housing was a primary need that had very important for the community. According to data from the Central Statistics Agency in 2015, the macro backlog / shortage of houses in Indonesia was around 13.5 million units. The wider property business competition had led to the need for a marketing strategy that could keep its business developing. Salesperson had a big influence in winning market competition. As the spearhead of the salesperson the company must had expertise, special skills and superior performance. This study aimed to analyze housing marketing mix strategies in order to improved the performance of the salesperson in the Berkarya Jaya Selamanya Company through a certained pattern of mechanisms. This research method used a qualitative approached with case study design to revealed the analysis of housing marketing mix strategies to improved salespersons- performance. The results of this study concluded that the implementation of the housing marketing mix strategy carried out by Berkarya Jaya Selamanya Company was mainly related to 4P (product, price, place, and promotion) combined with 5P (plan, pattern, position, perspective, and play) were right and running good to improving the performance of the salesperson. By implementing such a marketing mix strategy effectively, the company could been created customer satisfaction which becomes one of the trigger factors for increasing the performance of the salesperson.