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The emergence of technology offers several opportunities for business owners to expand their markets and challenges to improve its business. The main purpose of this paper is to help the owner of Liliana Collection, a small medium retail Children Clothing store located in Central Jakarta to gain better understanding on how to improve its business operation specifically in marketing distribution and inventory management system. This research used qualitative approach. Data were collected from in-depth interviews, observation and questionnaire survey to customers. The data then were analysed using PEST Analysis, Marketing mix, STP analysis, Business Model Canvas and SWOT analysis. The findings were analysed using Gap Analysis and Pareto Analysis. Key findings revealed that Liliana Collection has traditional marketing distribution and inadequate inventory management system. Based on these findings, E-Commerce channel was adopted in expanding the marketing distribution channels and an inventory management application was used to help the owner in recording its inventory transactions. The implementations then carried out along with coaching process to educate the owner about the standard operating procedure (SOP) related to these two issues in order to make the execution successful. Therefore, these implementations were necessary to improve Liliana Collection business competitiveness.