Impact of Customer Equity and Affective Commitment towards Purchasing Decision
Edi Supardi , Ratih Hurriyati , Mokh. Adib Sultan
Universitas Pendidikan Indonesia
Abstract
Keywords: Value Equity, Relationship Equity, Affective Commitment, Loyality Intention
Topic: Marketing Management
Link: https://ifory.id/abstract/ra2TVREnZuq8
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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