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The local cultural based interactive instructional media was developed to teach students in learning English independently with the content, exercise and evaluation connected to the local culture. This study aims to produce a proper local cultural based interactive instructional media and to know the effectiveness of the media. This study belongs to a research and development which uses the R&D model by Borg and Gall and combined with the instructional design model by Dick and Carey. The result of the validation and trial process shows that the developed interactive instructional media is in the criteria of very good. This result indicates that the media is proper to use in learning English. In the phase of effectiveness testing with quasi experimental methode, the result shows that the local cultural based interactive instructional media is effective to improve the English learning outcome of students. The result of hypothesis testing indicates that there is a significant difference between the English learning outcome of students which were taught with a local cultural based interactive instructional media and the students which were taught with a presentation media Power Point. Therefore, the local cultural based interactive instructional media is proper and effective used in learning English.