Indonesia Conference Directory

The aim of this study is to analyze the behavior of river utilization in production activity by Sasirangan businessmen in Banjarmasin. This study using case study approach with few Sasirangans factory owners as the subject. Data collected through observation and in depth interview and analyze with descriptive technique. The result show that few businessmen placed their production activities close to the river for retrenchment reason. They can cut some production cost by using the water from the river to rinse the fabrics after coloring process finished. This activity causing river pollution because the waste from the coloring substance that using chemical materials dropped into the river without filtering process. They choose the chemical materials because the cost is cheaper and it will affected to their business profit. This activity is continuously occurring among them. Even they aware about the negative effects for the river environment but they keep to do it for cost efficiencys reason. There is no legal punishment from local government to protect the river sustainability that can push them to stop this adverse activity so it still practiced by the businessmen of Sasirangan fabric in Banjarmasin.