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This study aims to find out how the Bugis migration culture processes cocoa farming as a local force in responding to the globalization of agriculture in East Kolaka. Bugis migration that comes from various regions within the South Sulawesi Province with the aim of massappal dalle or earning a living. Their arrival in East Kolaka certainly brought the culture of rice farming as a livelihood in their home regions, which was later developed into cocoa farming until now. This research was conducted in East Kolaka Regency, using ethnographic methods to illustrate how Bugis migration and globalization of cocoa farming. Data collection techniques are done by observation and in-depth interviews. The results showed that cocoa or cocoa farmers in East Kolaka as a local power in influencing transnational-transnational power as a global power. Vice versa, transnational forces influence local culture or cultural locality is formed through the relationship between farmers and the cocoa industry in East Kolaka. The existence of a conflict between local interests and global interests led to the emergence of friction or practice that gave birth to the rules that must be carried out by local forces against transnational or global forces. This is because the Bugis migrants as local forces have the knowledge, beliefs, values, in regulating the cocoa production system to pursue maximization in various aspects of social and cultural life.