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This research was set out to investigate the effect utilizing web blog as a teaching media on students- writing competence. Thirty-one fourth semester students of English Literature study program in the Cultural Science Faculty, Halu Oleo University who took Creative Writing subject in the academic year 2015/2016 participated in the research. Data were obtained from students- results of pre- and post-test, as well as pre-post in-depth interview which was conducted to find out students- perception towards the use of web blogs in their learning. The research analyzed both quantitative and qualitative data. Two research questions were posed: (1) Is there any significant effect of utilizing web blog on the students- competence in writing narrative essay? (2) How do students- perceptions of using blogs influence their experiences in their English writing?. The researcher runs a paired sample t-test with 2 tailed t-test using the SPSS 16 to test proposed hypothesis. To reveal students- perception, descriptive data were transformed into words. Analysis of the data obtained resulted in the followings: pre-test score (M=76.38; SD = 8.77), post-test score (M=86.29; SD=7.78), Df= 30, t-tabel = 1,697 and t-test = 10.686. These results indicated a significant different on students- writing competence before and after treatment. It can therefore be concluded that utilizing web blog as media for teaching writing is effective not only in improving student-s writing competence, but also in creating positive learning environment.