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Population growth and economic development over time has the potential to increase damage on earth. The large number of felling trees and changes in land use for development, the increase in millions of tons of waste, the increase in industry and vehicles also contribute to the threat to the environment. The above problems are not easy to overcome in the near future, need a long process and expensive costs. One solution that can be done by every individual is to love the environment and understand the relationship between humans and the environment, that human behavior will have an impact on the environment which will later return to its own effect on humans. Cultivating a love for the environment can be done from an early age, namely by developing intelligence called naturalistic intelligence. This research was conducted to analyze the role of parents in developing naturalist intelligence in early childhood. This study uses a qualitative approach with a case study design. Data collection was carried out using observation sheets, in-depth interviews and documentation. The findings of this study reveal that only 42% of parents are developing their childrens naturalist intelligence at home. It was also found that parents who develop their childrens naturalistic intelligence love the environment so much that they want their children to love and protect the environment.