Indonesia Conference Directory

Ad content becomes very diverse due to the presence of social media. Sponsored content is a real proof of advertising content no longer can only be produced official advertising agency, but it can be produced by everyone through social media accounts. Instagrams social media is one of the media filled with advertising content created by influencers. And nowadays everyone is competing into influencers on Instagram. All activities become mandatory to be shared with the concept of interesting content so as to improve the existence on social media. Researchers try to uncover how new content advertising especially Sponsored content has become a new lifestyle of Netizen through her social media account. Based on the analysis done, from 90 respondents 87% showed a significant number. It means that Sponsored content in peoples lives has become a new lifestyle. Researchers then mneganalisis more in depth by way of interviews and observations. Obtained the data that each nitizen, sharing a variety of life activities becomes an obligation. When the assessment is done, the routine of community sharing Sponsored content has become a new lifestyle that demonstrates the representation and existence of a person on social media.