PENGARUH BRAND EXPERIENCE, BRAND IMAGE-CONGRUENCE, BRAND AFFECT DAN BRAND
Wibisono, Klemens, Maria Adeline
Trisakti School Of Management (STIE Trisakti)
Abstract
Keywords: Brand Experience, Brand Image-Congruence, Brand Affect, Brand Trust, Repurchase Intention dan Partial Least Square
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/vEq3WgprKuMw
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
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