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Due to increasing in market competition, companies in various industries are expected to be responsive to their dynamic environment. Service industry is no exception. This paper aims to identify the effective internal factors of cross functional team in technological-based service company: NSIAPay in order to keep the value among employees while facing a fast-changing business world. A case study from technological-based service company help to characterize several factors that influenced the effectiveness of cross-functional team trough shared leadership, cohesion and internal team environment with its antecedent factors. This research used Structured Equation Modelling and only carried out in financial technology company, NSIAPay. Trough this research, it shows the influence of Internal team environment, cohesion and Shared Leadership towards Cross-functional team effectiveness. The higher the level of Internal team environment and partially mediated by Cohesion will give positive influence towards Cross-Functional team effectiveness. The relationship between Internal team environment mediated by Shared Leadership will impact negative influence towards Cross-functional Team.