Indonesia Conference Directory

Private universities are business entities in Indonesia. Due to the large number of private universities in Indonesia, the competition between them becomes intense. Therefore, they are required to be able to adapt to any changes in order to sustain. The purpose of this study is to examine the effect of strategic flexibility of private university competitiveness. The samples were 27 private universities in West Java, Indonesia. Data analysis was performed using PLS-SEM. The results showed that strategic flexibility, indicated by attention, assessment, and action had influence on private university competitiveness. This implies that it is necessary for private universities to take into account their adaptability to changes in order for them to be able to manage risks in their environments.