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The development of the dawah method has changed significantly over the past decade. Conventional Da-wah beginning starts to be shifted by information technology based Da-wah in the form of web sites or those based on social media. The development of communication technology has been responded proactively by Muhammadiyah. Muhammadiyah has modernized the dawah method by utilizing information technology in each of its activities but the propaganda media in Muhammadiyah is currently still very limited, partial and has not been distributed effectively and efficiently to its members and the public. This research presents a critical review of Muhammadiyahs perception of the phenomena of propagation through information technology, the concept of the implementation of E-dakwah as propaganda media and the challenges of the existence of dawah in the midst of the development of the industrial revolution era 4.0. Finally, the contribution of this research is a road map of the challenges that need to be addressed to realize the potential of the next generation of E-Dawah