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Agroindustry product is one of very potencies product to develop and to make modern market commodity to increase their business. Fisheries is one of prominent sector in Jember District. Fisheries Agroindustry includes freshwater fisheries and seawater fisheries. Freshwater fisheries are a fisheries agro-industries which widely cultivated in Umbul Sari sub-district. Freshwater fisheries will be developed because have various problems experienced in the agro-industry fisheries farming process, that started from a production process, from the product include product low quality and skills and knowledge from ownership, funding and marketing, technological limitations and no freshwater fisheries group yet. The objective of this research is 1) To identify the model and strategy development of freshwater fisheries agroindustry. 2) Analyze the added value of the fish catch if processed further; and 3) to analyze the socio-economic factors that affect the chances of developing agro-industries based freshwater fisheries in sub-district Umbul Sari Jember. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods were used in this research to analyze both internal and external factors. Alternative strategies for business expansion were explained with Strengths, Weaknesses, Opportunities, and Threats (SWOT) method and further analyzed by using Analytical Hierarchy Process (AHP). The conclusions of this research are: (1.) Development of freshwater fisheries agro-industries is positive, where the driving factors are more dominant than the restraining factors. (2.) Development of freshwater fisheries agro-industries can be done in the implementation of the government, farmer, stakeholders are cooperating well, develop good facilities and infrastructure for improving the quality of freshwater fisheries such as freshwater fisheries farmer cooperation, development of Freshwater Fisheries Farmer Forum, and repair of facilities, and increase human resources in this case are farmers of freshwater fisheries.