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The purpose of this research was to produce mathematic questions of PISA type using online shop context that was valid, practical, and has a potential effect on students mathematical literacy abilities. The method of this research is design research type development studies, which has two stages: preliminary and formative evaluation. This research involved high school students of class X in Palembang, South Sumatera Indonesia. Data collection techniques are walk-throughs, documents, observations, interviews, and tests. In the field test stage, the strategy of students answers when solving problems raises various mathematical literacy abilities, namely mathematical abilities; using language and operation symbolic, formal and technical; and communication. There are 3 of 29 students who use the mathematical ability, use language and operation symbolic, formal, technical and communication. There are 14 of 29 students who use language and operation symbolic, formal, technical and communication. Then, only 12 of 29 students who use communication abilities