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The purpose of this research is to analyze the effect of service quality, price, and brand image on Grab-Food custemer loyalty on costumer in Palembang. This research uses purposive sampling with 100 respondents Grab Food customer in Palembang. This research uses multiple linear regerssion analysis. Based on the analysis found that service quality has a positive and significant impact on customer loyalty, the price has a positive and significant impact on customer loyalty, and also the brand image has a positive and significant impact on customer loyalty. It proves that service quality, price, and brand image can to increase Grab Food customer loyalty in Palembang