Customer Profiling and Market Basket Analysis Using K-Means Algorithm and Association Rule Mining: Evidence from Indonesia E-commerce Company
Pratiwi Arizona, Arga Hananto
Magister Manajemen, Universitas Indonesia
Abstract
Keywords: association rule mining; customers profile; K-Means algorithm; market basket analysis; RFM
Topic: Marketing Management
Link: https://ifory.id/abstract/x3g9EUmH8pyu
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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