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Business endurance for Micro, Small and Medium Enterprises (MSMEs) of Indonesia creative industry sub-sector is evident when it was able to survive when the economic crisis that hit the world a few decades ago. Currently this sub-sector as one of the largest foreign exchange earners for the country. These, MSME have some weaknesses due to the limited ability of Human Resources (HR) in managing their business. From the available data, it is known that around 65% MSME in Central Java have several workers around 1 to 3 people, they only focus their work on production aspects so that they are less focus on other aspects such as financial, legality, marketing, and even product quality. This study aims to create a new model to help MSME run their business by involving Penta helix elements .This Performance Management System-based model will facilitate business owner in taking action to improve their business on a sustainable basis if a decline in business performance is found. So that the model which consists of key performance indicators is expected to increase the performance of business products with a reporting system based on weekly to annual supplemented with a business early warning system.