Customer Based Brand Equity (CBBE) in Logistics Courier Company in Indonesia
Dani Leonidas Sumarna, Ratih Hurriyati, M.Adib Sultan
School of Postgraduate Studies, Universitas Pendidikan Indonesia, Bandung
Abstract
Keywords: Brand Factor, Customer-Based Brand Equity, logistic courier.
Topic: Marketing Management
Link: https://ifory.id/abstract/xwCLKfkqBtrP
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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