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This research is based on the conditions of increasingly rapid technological advancements and increasingly fierce business competition, so that companies are required to be able to adapt quickly and be able to compete in every age development by implementing a Learning Organization. This research method uses a qualitative approach by using the Five Pillar Senge Discipline Analysis Model and SWOT analysis to look at the current condition of the organization. There are 10 employees who are designated as key informants with predetermined criteria. The results of this study indicate that PT. SetiajayaMobilindo - Toyota Workshop has implemented the five pillars of Senge (Shared Vision, System Thinking, Mental Models, Team Learning and Personal Mastery) and from the results of the SWOT analysis it was found that (1) in implementing a Learning Organization, a certified, experienced and Superior SOP, (2) in general quality and competitiveness are included in the good category, however, it is necessary to provide many advantages as a form of corporate responsibility, (3) strategies to build Learning Organizations by increasing communication between leaders, employees and consumers with using Android technology that can be accessed by consumers so that they can see whether the service schedule is full or not. Based on the research, it can be concluded that the application of the Learning Organization at PT. Setiajaya Mobilindo - Toyota Workshop has increased competitiveness and increased the level of customer satisfaction.