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Sumenep regency is one of salt centers in Indonesia. The problem that experienced by farmers is production process of salt and the low price, caused by worse business management. Salt is potential coomodity, because salt market is still wide open especially for industrial salt. This research aims to develop the salt production method and development strategy of salt business in Sumenep Regency by using SWOT analysis. The result of the analysis concludes that the priority of salt development business strategy in Sumenep Regency are: a) Geo-isolator technology application strategy to produce good quality of salt; b) cooperation strategy in group mechanism to build power and increasing the bargaining value of the farmers; c) capital strengthening strategy through partner cooperatives; d) broader marketing management management strategies to industrial salt user sectors.