Indonesia Conference Directory


<< Back

The Strategy of Salt Business Development : A Case Study in Sumenep, East Java
Rika Diananing Putri (a); R. Amilia Destryana (a*); Ribut Santosa (b); Firda Yusrina (a)

a*) Agricultural Product Technology, Faculty of Agriculture, Universitas Wiraraja. Jl. Raya Sumenep-Pamekasan KM. 05, Sumenep, East Java 69451. *amiliadestryana[at]gmail.com
b) Agribusiness, Faculty of Agriculture, Universitas Wiraraja. Jl. Raya Sumenep-Pamekasan KM. 05, Sumenep, East Java 69451


Abstract

Sumenep regency is one of salt centers in Indonesia. The problem that experienced by farmers is production process of salt and the low price, caused by worse business management. Salt is potential coomodity, because salt market is still wide open especially for industrial salt. This research aims to develop the salt production method and development strategy of salt business in Sumenep Regency by using SWOT analysis. The result of the analysis concludes that the priority of salt development business strategy in Sumenep Regency are: a) Geo-isolator technology application strategy to produce good quality of salt; b) cooperation strategy in group mechanism to build power and increasing the bargaining value of the farmers; c) capital strengthening strategy through partner cooperatives; d) broader marketing management management strategies to industrial salt user sectors.

Keywords: Development, Strategy, Production Method, Salt, Sumenep

Topic: Environmentally Sustainable Agriculture

Link: https://ifory.id/abstract/yQAXL47mrbvz

Conference: International Conference on Bioenergy and Environmentally Sustainable Agriculture Technology (ICONBEAT 2019)

Plain Format | Corresponding Author (Rika Diananing Putri)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats