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Social media is now a phenomenon in the community. Media opinions in society can change due to information that is managed in part from the world of social media. the media currently plays its role as a media that controls digital information, changing media opinions depending on the needs of the community and media policy itself. The characteristics of social media that are virtual often produce a booming phenomenon among its users and even a wide audience. This research is qualitative with the study of virtual ethnography. The informant in this research is Instagram Idntimes Netizen who does the idntimes Comments column. The results showed that there were five motives behind Instagram users in doing the idntimes news comment column on Instagram, which was curious motives, entertaining motives, expressive motives in opinion, and criticism motives. Also, in interpreting idntimes news posting activities conducted by Instagram users, researchers found three main points, namely wanting their opinions to be heard, feeling giving information to idntime followers, and getting information about other netizen opinions. Thus, it can be said that Instagram social media through idntimes news is one of the phenomena of delivering messages in a new form by combining verbal language with nonverbal communication (simile expression).