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Purpose - The purpose of this study is to uncover conditions, dilemmas, and efforts to solve halal food products in relation to consumer protection efforts in Indonesia. Design/methodology/ approach - The study uses secondary data with a conceptual approach with a study of social theory and facts in Indonesia. Findings - The results of the study show that the role of employers, government and consumer protection institutions still needs to be improved to promote consumer rights and obligations regarding halal products. Socialization to the public is still felt lacking and ongoing socialization efforts to bring intensive awareness are still needed to increase trust in halal food products. Research limitations/implications - The limitations of existing empirical data regarding the behavior of consumers using halal products are the main things that further research is still needed. Practical implications - Consumer awareness of halal products still needs to be encouraged so that consumers are aware of their rights and obligations and are protected from producers who are misconducted. This can be done through mass media massively campaign. Originality/value - Synchronization between related institutions is the key to winning the consumer while still opening opportunities for entrepreneurs to honestly provide product information. Government policy in favor of protecting consumers with law enforcement is a picture given in this paper to foster more comprehensive literature in the field of consumer protection of halal products.