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School Fees as a Determinant in Choosing a University: A Study at Politeknik Pos in Indonesia
Angga Dewi Anggraeni (a*), Ratih Hurriyati (b), Heny Hendrayati (c)

Universitas Pendidikan Indonesia (a*), Universitas Pendidikan Indonesia (b), Universitas Pendidikan Indonesia (c)


The growth of universities in Indonesia, especially in Bandung, impacts on the high level of competition, both state and private universities, particularly in obtaining prospective students. Some colleges which do not have adequate competitiveness will feel the impact of this competition in the form of a lack of number of registering students. This issue occurs at the Politeknik Pos Indonesia.

The purpose of this study is to describe and measure the influence of School Fees in Choosing University. The method used is descriptive and verification in which respondents were determined using Slovin formula resulted in 266 students, and data analysis was done using regression analysis to test the hypothesis. Based on the results of the partial regression analysis, there was a positive and significant effect of: (1) school fees to the decision to continue the study, the influence that occurred was a strong influence; (2) simultaneous school fees affected the decision to continue the study, hence, its influence was considered powerful

Keywords: School Fees, Students, university choise, Indonesia, determinant factor

Topic: Marketing Management


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Angga Dewi Anggraeni)

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