Indonesia Conference Directory

culinary industry, Bedi Zubaedi. It currently exists on more than 8 islands, more than 17 provinces, more than 220 outlets. Compared to similar fried chicken outlets, Quick Chicken outlet designs are more attractive because they use the concept of selling in containers. The advantages of Quick Chicken are offering a menu that is a combination of traditional and western. In addition, Quick Chicken also offers larger pieces of chicken than its competitors, namely Hisana and Sabana. Currently Quick Chicken is experiencing a decline in sales. This happens because the promotion done has not been able to make the target audience aware and loyal. Identification of these problems can be overcome by designing verbal message and visual media of Quick Chicken using creative strategies. The design of verbal message and visual media of Quick Chicken is ultimately aimed at increasing the sales of Quick Chicken by designing the right campaign using the AISAS method as a media strategy and utilizing various media tailored to the budget. The researchers hope that the design can be a reference for advertisers and designers to solve the problems of similar products.