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Purpose of this research study was to find out and also reveal about how to use vlog as media self presentation beauty vloger Putri Melati in providing information, upbringing and influence on YouTube. Research of this research study uses qualitative methods with descriptive studies, where the informants involved in this research amounted to four people, the first informant was the beauty vlogger Putri Melati, second informant was vlog user and subsriber Putri Melati, Novrisa Yulinda Burhan, third informant Melani Dewi, fourth informant as a vlog user and subscriber beauty vlogger Putri Melani, Anisa Andriyani. Research Results of this research study are the presentations of Putri Melati in conveying information through video, giving effect to viewers who are initially not aware become aware and who are not interested become interested. And how Putri Melati providing an information is very easy to understand and easily applied in daily life. Conlusion of this research study is the use of vlog as media self presentation to convey an information, idea, message or influence. Suggestion of this research study is to continue to be creative and capable of being a positive influence for many people. Not only as self presentation, more than that the vlog can be optimized as a means of generating positive impact for the audience if the vlogger is well aware of the function and purpose of the vlog itself