The Effect of Consumer Innovativeness and Digital Literacy on Consumer Intention to Purchase from Traveloka
Syafrizal
Economics Faculty of Universitas Andalas, Padang, West Sumatra, Indonesia
Abstract
Keywords: Consumer Innovativeness, Digital Literacy, Purchase Intention, Traveloka.
Topic: Marketing
Link: https://ifory.id/abstract/zHnhgcGARNxV
Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)
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