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The Influence of Co-creation on Firm Performance of Creativity Industry in Indonesia
Riyandi Nur Sumawidjaja, Suryana, Eeng Ahman, Amir Machmud

STIE Indonesia Membangun, Universitas Pendidikan Indonesia


ABSTRACT This research aims to analyze the influence of co-creation on performance of creativity industry in Indonesia. This study is based on the contribution of the creative industry in the national economy. The study method used causal explanatory survey research. Co-creation measurements with Across Interaction, Product Options, Acces and Price Experience, while Firm Performance (Financial, Customer, Internal Business Process, Learn-ing and Growth Perspective). The population are leather industries, leather goods and footwear in West Java Indonesia, with sample size 252 respondents. All research variables are measured by using scale 1-5 with data collection techniques through questionnaires The data analysis used SEM. The results show that co-creation has a significant influence on firm performance. This study implies to improve the performance of creative in-dustry, it is necessary to improve the co-creation process such as increasing cross-interactions, increasing the diversity of product options, and facilitating access to information on products.

Keywords: Keywords: Co-creation, Firm Performance, Creativity Industry, Indonesia

Topic: Strategic Management, Entrepreneurship and Contemporary Issues


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Riyandi Nur Sumawidjaja)

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